Loyalty and perception are often looked at for hospitals and health systems, but what about physicians?
During August 2007, PRC interviewed 1,000 adult healthcare decision-makers about their perceptions, utilizations and loyalty to hospitals and healthcare providers. Consumer utilization of a physician, group of physicians or clinic for medical care is higher than ever before. Between 1997 and 2007 the percentage of consumers that have a "healthcare home" increased from 88.5% to 94.1%.
The study also revealed that 15.6% of consumers changed their healthcare home in the past two years. The main reasons cited for changing physicians included:
- Patients Perception Reasons - 31.4%
- Insurance Affiliation/Billing/Cost - 24.4%
- Location/Doctor Moved - 24.4%
- Clinical Reasons - 10.3%
- Doctor Retired/Passed Away - 9.5%
Considering that almost one-third of patients switched physicians due to patient perception reasons, it makes sense that those patients rated their physician much lower than the national average (22.3% rated the physician excellent vs. 36.9% excellent for national average).
Surprisingly, specialist utilization is down from the past year. In 2006, 62.0% of consumers reported that they had used a specialist within the past two years. In 2007, only 56.7% of consumers reported seeing a specialist in the past two years. The specialists that were most often utilized by patients in the past two years include:
- Orthopedics - 16.5%
- Obstetrics/Gynecology - 10.4%
- Cardiology - 10.3%
- Gastroenterology - 7.0%
- Oncology/Cancer - 5.4%
If you would like more information on consumers' perceptions of physicians and healthcare providers, please contact PRC at info@prconline.com.