Perception is reality. How many times have you heard that phrase? It’s true. What your area’s consumers think about your hospital directly impacts their decisions about choosing you (or your competition) when they need healthcare services.
PRC knows that your organization’s future depends on a number of strategic decisions. Making these decisions without quality research is a dangerous prospect. Working with over 2,000 hospitals since 1980, we’re ready to help you get the information you need to position your organization for success. What are your consumers thinking?
Would you like to know more about our Consumer Perception services? Contact us!
PRC Consumer Perception Studies
Staying on top in the marketplace—or developing tactics to get there—depends on knowing how your consumers think and make healthcare decisions. The PRC Consumer Perception Study is the most comprehensive market assessment available, providing you with reliable data to see how your hospital’s services and programs stack up against the competition. You can track unaided awareness and hospital preference. Find out which hospitals consumers think are best for specific product lines, services, and attributes. Measure the effectiveness of a recent advertising campaign. Learn what is most important to consumers when they select a hospital. Keep tabs on consumers’ utilization of other hospitals in your area.
Fully-Customized Marketing Research
No generic surveys here. PRC knows that every hospital and market is unique. We’ll design a survey specifically for your hospital based on what you want to know. We’ll give you a comprehensive set of consumer perception and position measures from which to get started. Our base questionnaire includes more than 80 measures of image and utilization, and PRC never charges for multiple open-ended questions—we believe this is the best way to really find out what your potential patients are thinking. You decide what you need to know and we’ll help you find the answers.
PRC’s Consumer Normative Database
Know where you fit in—not just in your marketplace—but on a larger scale. PRC can put your organization’s findings in perspective. Each year, PRC conducts a nationwide assessment to provide a baseline against which you can compare your market area’s results. It’s all a part of the big picture and we’re here to help you put it all into focus.