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PRC is the premier marketing research organization providing services exclusively for the healthcare industry. We understand that it isn’t enough to be perceived as excellent by just one customer group.
Patient satisfaction isn't enough. To be great--truly great--patients, physicians, employees, and even the community must associate your organization with excellence.
PRC believes in capturing the power of information. We’ve seen firsthand how this information can be used to move organizations toward excellence. We’d like to help you get there.
RESEARCH
All phases of our research are performed in-house at our corporate headquarters to maintain maximum quality control of your project. Using our own internally-developed software and nationally-recognized statistical programs we can meet the complete range of your research needs.
A generic survey cannot accurately address perceptions and attitudes. That’s why we encourage your participation in every phase of the survey development process. Our customized approach ensures that you get answers to the questions that impact you, your patients, your physicians, your employees and your unique community.
METHODOLOGY
At PRC, we get a lot of questions about our high survey response rates. The fact is, PRC achieves interviewing success the only way we know how—using a statistically valid research methodology and by speaking to individuals personally.
You may have heard about some research firms who pay consumer panels or internet members to complete surveys. Using the pay-for-response methodology, there is no way to ensure a random sample or the validity of the responses gathered.
At PRC, the results you receive are based on accurate perceptions from real patients, consumers, physicians, and employees. We do not pay for survey completions and we never will.
Incentives? We believe most people consider healthcare an important topic; sharing opinions and making a difference is the motivation. That is how we achieve the highest response rates in the industry.
CONSULTING & EDUCATION
PRC’s mission of helping healthcare organizations achieve excellence doesn’t end when the surveys are completed. In fact, it is just the beginning. PRC becomes a partner in helping your organization reach its full potential. PRC’s Consultants work with each client to give meaning to the research, assist in goal setting, and help create a culture of excellence.
Your relationship with PRC also means you’ll have access to
valuable networking and educational opportunities such as our annual
Client Educational Conference, Leadership Training Seminars,
CyberSeminars, newsletters, and the ‘Ideas at Work’ tool. With your
PRC research and these opportunities, you’ll have the tools you need
to experience excellence. |