PRC Medical Staff Loyalty Studies
The PRC Medical Staff Loyalty Study brings clarity to the expectations, perceptions, and needs of your medical staff. Using a short 12-15 minute survey customized to your organization’s unique needs, you’ll find out exactly what your physicians are thinking. And, because of our extensive experience in conducting physician interviews using our proven telephone methodology, PRC can guarantee that 90% of your active medical staff will participate, even your heaviest admitters and busiest physicians. That’s a claim you won’t find among other research companies using use mail or Internet surveys. In fact, you won’t find that claim among other telephone research companies—only at PRC.

Another important difference is what you’ll get with a PRC Medical Staff Loyalty Study. PRC provides you with Key Drivers of Excellence—areas statistically identified to most influence physicians’ perceptions—giving you the focus you need to start improving relationships with your physicians today. Our step-by-step process of presenting the information helps you understand what most impacts physicians’ perceptions and their resulting loyalty to your organization.

PRC's Medical Staff Normative Database
Would you like to know how your medical staff’s ratings compare to other physicians’ perceptions? We can tell you. PRC maintains an extensive and continually updated database of physician responses, providing a baseline from which you can gauge your medical staff’s perceptions against those practicing in other hospitals across the country. PRC’s medical staff norms are based on the largest database of its kind including thousands of physician responses from across the nation.

PRC Referring Physician Studies
Physicians under your roof aren’t the only ones you need to think about. A PRC Referring Physician Study can help you identify ways to increase collaboration with outlying physicians and, at the same time, encourage and increase referrals. We can help you pinpoint service-specific referral patterns, identify perceived market position, and provide you with a comprehensive measure of service-specific referrals.

Scientifically Sound Results
We understand physicians are busy. PRC uses a proven, proprietary telephone methodology to talk to your physicians at their convenience. Unlike mail or Internet surveys, we talk directly with the physician to get first-hand insight into what he is thinking. You’ll know your results reflect physicians’ perceptions, and not those of her office staff or physician assistant. You can be confident that the results you see are based on reality. From there, you can make decisions that make a difference.